Plain language is about using everyday words and simple sentence structures. But the information must also be CORRECT. It isn’t plain if the information is wrong.
Last week, my home heating company emailed me about new pricing. They offered an email address to reach them with questions. But the email address was wrong. And actually, that's the second year in a row this has happened.
The tone of their message is perfect, and the information is clear. But they have undermined their work to build a relationship at a time when prices are rising sharply.
It takes so little time to ensure information is correct, and mere seconds to test an email address. It takes a lot longer to solve a problem created by unclear communication.
After you’ve made time to make your writing plain, quickly double-check any pertinent details. Your communication is plain language only if the information is correct.
To learn more about making your communication excellent, sign up for a course at Plain Language Academy. Your customers will thank you!
Nicole Watkins Campbell, Instructor
A2: Editing for Plainer Legal Writing
for writers with no legal training
Register now. Starts Oct 3. $275.00.CAD
A9: Editing for Plainer Technical Writing
For people who prepare technical information for non-technical readers
Register now. Starts Oct 17 $275.00.CAD
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