Plain language still evokes many questions. What is it all about? How does it work? What benefits are there? You can simply answer the questions. Or, you can ask for some time to do a training exercise to bridge the knowledge gap. This can be anything from a short team training exercise, a learning-at-lunch program, presentation to key leaders or an event keynote presentation. Of course, you can run a workshop. So, what are some of your options?
Audience awareness plays a huge part in plain language. You need a detailed picture of your audience for your team to create, commit to and use throughout the project. Personas involve drawing pictures or creating profiles of your audience using research on their lifestyle, cultural, social, professional and personal activities and values. Usability.gov has an excellent description of how to do personas. I find it a fun activity to open a training activity or for team building.
Develop content for a style guide
Integrating plain language guidelines into an existing style guide or creating a stand-alone guide is a great investment with a long shelf life. Focus on jargon and simple words that can replace your organizations in-house language. Everyone appreciates a writing resource. They save time, create shared techniques, enhance peoples’ skills. Integrating it into an existing style guide increases its value and can be a great stepping stone to a learning event.
Create a plain language checklist
Plain language checklists are available online. Most are very generic. Get your communications and plain language project teams together to brainstorm a checklist specific to your task, your audience or organization. This increases colleagues’ understanding of, skills for and commit to plain language.
Carry out an audit
Without embarrassing or intimidating anyone, carry out a plain language audit. Gather a team and collect a variety of documents or information sources and measure against selected plain language guidelines. Share the findings and as a group come up with recommendations for future information.
Apply for an award
Awards offer several opportunities for learning and committing to plain language. It helps others see what the standards are in the profession. If you are recognized, you have motivation to move forward with your plans. PLAIN ( Plain Language Association InterNational) offers members opportunities to be recognized at its conferences. Other organizations offer annual awards. Just participating can be rewarding.
Integrate training into your plain language projects, style guides, training plans. Reap the benefits.
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